Here are top seven digital marketing goals: –
- Increase Brand Awareness
- Lead Generation
- Increase Engagement
- Grow Sales Revenue
- Improve customer retention and loyalty
- Increase Upsell and Cross sell
There are 02 ways, we promote products and services –
- Organic Promotion
- Paid Promotion
Organic promotion: – In organic promotion you don’t pay money for search engines or any other website for promotion. You can promote your services or products via Blogging, Free social sharing, Backlinking, etc.
Paid Promotion: In paid promotion, you run ads on search engines (For Eg. Google, Bing, etc.), Social media sites (Facebook Ads, LinkedIn Ads, etc.), Video Ads, Image Ads.
Increase Brand Awareness:
You can increase your brand awareness organically and paid as well. Here are KPI (Key Performance Indicators), you need to track –
- Social media shares: If you share business-related posts on social media track how many peoples are sharing your posts. If social media shares are increasing, your brand awareness is increasing. If no one is sharing your posts, You need to work on it.
- Social media likes: Track how many people like your posts on social media when you share.
- Email Forwards: Track how many peoples are forwarding your email to others.
- Referral Links: If you proving referral bonus on App. Track how many peoples are referring your App.
Lead Generation to Lead Nurturing:
Below are KPIs to track lead generation –
- Blog Signups: Track how many people are doing signup blogs.
- Blog Comments – Track how many people are commenting on your website blogs.
- Conversion rate – Track conversion rate.
- Form Submission – Track how many peoples are submitting forms on your website.
- Social Leads – If anyone is comment on social media and shows interest in business, called social leads.
Increase Engagement:
Here are KPIs, you need to track for check engagement –
- Number of comments – Check blog, videos comments.
- Page Depth – How many website pages, videos, etc. users are visiting.
- of Downloads – Check videos, PDF, etc. download.
- Page Views – Check website, videos, App views.
- Time on your Website or App
- Click Through Rate (CTR) – Track how many peoples are visit on your website, videos, App, Ads, etc. when they see your website, videos, App, Ads in search result.
- Social Shares – Track how many peoples are sharing your posts to others.
Grow Sales Revenue:
Check below given KPI to track sales revenue –
- Content which has Influenced to the Users – Check what content users have seen before buy product or services.
- Offline Sales – Some peoples do research online after that they purchase offline. For Eg. – car. You do research online about the car but buy off-line.
Improve Customer retention and Loyalty:
Here are KPIs to track customer retention –
- Bounce rate: Track how many peoples are left your website in a very less time after visit.
- Followers or Website Users: Track your website users or YouTube followers, they are increasing.
- Retention rate: Track returning users. If returning users are increasing. It means retention rate is good.
- Churn rate – Track if any user buy product or service subscription this month, check next month he buy or not.
Encourage Customers By Building Communities:
Here are KPIs to track it –
- Social media shares
- Number of Comments
- Followers Counts
- Words of Mouth – How many peoples are talking positively about you
- Fans in Groups – Track how many peoples are in social media groups, for Eg. Facebook Groups, LinkedIn Groups, etc.
- Peoples in WhatsApp and Telegram Groups
Increase Up-Sell and Cross-Sell:
Here are KPIs, you need track –
- Measure conversions in shopping cart and Landing pages
High value sales from the social media Recommendation, Google reviews, etc.
